Clients often start their research online when it comes to booking a beauty appointment—and they rely on reviews of local businesses to help them make a decision. Keep reading to learn how to ensure your business is easy to find and research online.
Listing sites are an easy way for clients to find and research you. Use Lifebooker to list your business—you’ll be featured to the hundreds of thousands of clients searching for beauty appointments, and we’ll direct them to you based on location and desired services. It also offers the convenience of booking online or on the app. New to Lifebooker? We’ll pull in your Yelp reviews so clients can get the lowdown and book all in one place. Learn more by calling 800-401-9258 (press 2) or emailing us at firstname.lastname@example.org.
Build a Google presence
When a business has a verified Google+ page for businesses, their information will show up on the right side of the screen when a client searches for them on Google. It even includes reviews from Google+ and other sites including Lifebooker—and it doesn’t cost a thing!
Get more reviews
As you’re wrapping up an appointment, ask clients to write a review. Include a link for reviews on an appointment card, or follow up with an email that includes aftercare instructions as well as a link to write a review.
Aim for honesty
Your customer service should speak for itself, so don’t ask for positive reviews—and don’t worry about an occasional negative one. Clients understand that some people use reviews to vent. Instead, learn from the review and answer politely, asking the client to give you a call in order to take the conversation offline.