Four Ways Potential Clients Are Searching for You

Being easy to find online means more appointments and more clients for your business. Read on to find out how clients are searching for you—and how to increase your presence across the web. Use our checklist to make sure you are getting the best results possible

 

  1. Online

Your website should be easy to navigate and give clients all the info they need to get a sense for your business. List your number and address clearly on the page—some clients still find it easiest to call and make an appointment. And have your receptionist trained to be friendly and helpful.

 

Did you know? Lifebooker’s Powered by Lifebooker pages makes it easy for clients to book with you 24/7.

 

  1. On Their Phones

Clients need to be able to use your site over the phone, and have a clear way to get in touch.

 

Did you know? You can use your Powered by lifebooker page as your main site—these pages clearly pull up on iPhones and Androids.

 

  1. Local Listings

New clients find your business on different listings sites, so make sure you have those sites are listing accurate, up-to-date business and contact information.

 

Did you know? Lifebooker makes it easy to have accurate info across the web by publishing your info to 60+ partner sites like Yelp, Google+, and more.

 

  1. Social media

Creating a social media presence is another way for clients to find and interact with your business. It’s also a great way to show your business’s personality and build loyal followers.

Did you know? You can include a link to your Powered by Lifebooker page on your social media accounts so clients to get in touch easily. We can even help you set up your social media profiles!

 

Click here, email bizhelp@lifebooker.com, or call 800-401-9258 (press 2) to learn more about how Lifebooker can make you easier to find.

Your Checklist for Responding to Reviews

Your Checklist for Responding to Reviews

Online reviews can make or break your reputation. Potential new clients can find out more about you through reviews—and your response to both the positive and negative ones can help you win them over. Keep reading for our guide to responding to reviews.

 

5 Tips for Responding to Negative Reviews

1. Don’t make it personal. A review is about a customer’s experience and is not intended as a personal attack. Avoid burning bridges; even customers who may have had a bad experience at first might come back. Use this feedback for business growth.

2. Be professional and polite. Thank the customer for their feedback and let them know you care. It’s not easy to win an argument with an upset customer online and a negative response will only make things worse. Potential clients appreciate professional responses that show a business values their customers.

3. Address the issue. Apologize for their bad experience and let the client know you would like to correct the situation

4. Take the conversation offline. You never want to have a back and forth conversation online. Provide a manager’s phone number and email address or ask for their contact information so you can reach out

5. For extreme situations, offer something extra—discount a service the next time they visit, offer a complimentary unrelated service, or offer to re-do the service that they were initially upset with.

 

5 Tips for Responding to Positive Reviews:

1. Keep it simple. Thank them for their review and feedback and take the opportunity to introduce yourself.

2. Repeat the client’s praise. Re-state what the client liked about their experience. It’s an easy way to promote your great service to potential clients reading the review.

3. Don’t offer extras such as gift certificates, mailing lists, or event invites. Offering a client a gift or invitation can be misinterpreted as a bribe or payment for the review. The customer already likes your business!

4. Instead, introduce yourself to provide a more personal experience for the next time the visit.

5. Invite the client to come back. Just as you would tell a happy client to “come again” in person, let the client know you’re looking forward to seeing them again. This helps build a relationship with your clients.

 

Want help keeping track? Lifebooker can monitor and respond to your reviews on your behalf! Click here, email bizhelp@lifebooker.com, or call 800-401-9258 (press 2) to learn more.