With 2015 just around the corner, it’s time to look back at the past year and plan ahead for the new year. Take some time to look at your books—evaluate how your 2014 plan compared to the year. Check in on what clients had to say by going through your reviews on Lifebooker and Yelp from the past year.
Then, put together your plan for 2015—and don’t rely on making decisions on the fly. Instead, create a goal for the new year and plan out how you’re going to market your business across different channels in order to support that goal.
Here are three channels to consider:
Social media platforms like Facebook and Twitter are a great way to reach clients. Create a posting schedule for your social media accounts as well as a plan for the kind of content you’ll post. Need ideas? Click here for tips on using social media to engage with your clients.
Keep your site simple and easy to navigate—your important info (address, phone number, services, photos of your space, etc) should be clearly stated and easy to find. Make sure your website works on mobile so clients can find you on the go.
Spreading your brand name across the web is a great way to have clients find you. Use your marketing dollars wisely to get clients in the door—then wow them with your services to create repeat business. Lifebooker’s traditional advertising options can help build exposure for your brand. Promote your brand to Lifebooker’s members with site and email banner ads featuring your logo, tagline, special offers, and more. Email firstname.lastname@example.org or call 800-401-9258 (press 2) to learn more.