Planning Ahead for 2015: How to Market Your Business in the New Year

With 2015 just around the corner, it’s time to look back at the past year and plan ahead for the new year. Take some time to look at your books—evaluate how your 2014 plan compared to the year. Check in on what clients had to say by going through your reviews on Lifebooker and Yelp from the past year.

Then, put together your plan for 2015—and don’t rely on making decisions on the fly. Instead, create a goal for the new year and plan out how you’re going to market your business across different channels in order to support that goal.

Here are three channels to consider:

Social media
Social media platforms like Facebook and Twitter are a great way to reach clients. Create a posting schedule for your social media accounts as well as a plan for the kind of content you’ll post. Need ideas? Click here for tips on using social media to engage with your clients.

Your website
Keep your site simple and easy to navigate—your important info (address, phone number, services, photos of your space, etc) should be clearly stated and easy to find. Make sure your website works on mobile so clients can find you on the go.

Advertising
Spreading your brand name across the web is a great way to have clients find you. Use your marketing dollars wisely to get clients in the door—then wow them with your services to create repeat business. Lifebooker’s traditional advertising options can help build exposure for your brand. Promote your brand to Lifebooker’s members with site and email banner ads featuring your logo, tagline, special offers, and more. Email bizhelp@lifebooker.com or call 800-401-9258 (press 2) to learn more.

Hit Your 2014 Business Goals!

December is a great time to make sure you’re hitting your goals for the year and to set yourself up for success in the new year. Start checking in on your 2014 business goals daily or weekly, and keep reading for three easy ways to finish the year on a strong note.

Advertise on Lifebooker
With nearly 42 percent of shoppers’ budgets spent online this holiday season, Lifebooker’s traditional advertising options can help build exposure for your brand. Promote your brand to Lifebooker’s members with site and email banner ads featuring your logo, tagline, special offers, and more. Consider advertising services that clients can either gift or redeem with a friend.

To learn more about Lifebooker’s advertising options, contact us at bizhelp@lifebooker.com or 800-401-9258 (press 2).

Offer holiday packages and gift cards
January can be a slower month, so make sure you stay busy and build a loyal customer base by offering holiday specials. Gift cards and certificates are a great way to give clients flexibility—62 percent of shoppers said they would like to receive a gift card, making them the most requested gift item eight years in a row. Offer the option to purchase a value or a service as a gift. Have options at different price points, and make the special easy to find on your website, social media profiles, emails, and at your location.

Send emails to clients
Over a third of consumers say they utilize retailers’ emails to keep track of deals, and over a quarter search online for specials. Make sure your business isn’t missing out, and stay front and center with our email marketing tips.

Expand Your Book of Business This Holiday Season

Expand Your Book of Business This Holiday Season

‘Tis the season to grow your business! Shoppers will spend an average of $126 on gifts for themselves during the holidays—help them splurge and build your book of business with these tips for creating a great experience for clients.

Focus on great customer service

Clients want to use their beauty, health, and fitness time to de-stress during the holiday season. Ensure that you’re being accommodating of their needs, offering friendly service, and creating a stress-free environment during their appointment. Provide a great experience that creates word of mouth and encourages clients to come back.

Offer your expertise

Let clients know about seasonal treatments and packages geared toward the holiday season, and offer products and treatment add-ons as upsells.

Accommodate clients’ busy schedules

Consider offering extended hours during the holiday season—stay open later on popular days (Thursday, Friday, Saturday) or open on a day of the week you’re normally close. Look to your past history to determine which days to stay open or to have more staff on hand. And make sure clients know about your extended hours—update your website, announce it on social media, and update your hours on listing sites like Yelp.

Offer the convenience of in-home services

Don’t turn away potential walk-in clients during busy hours—offer in-home blowouts, mani-pedis, and other popular holiday services. You’ll stand out from other businesses and provide the ultimate convenience to your clients. It’s also a great way to meet potential new clients by booking at-home beauty parties for groups.

To learn more about offering in-home services, contact us at bizhelp@lifebooker.com or 800-401-9258 (press 2).

 

 

3 Ways to Boost Business During the Holidays

3 Ways to Boost Business During the Holidays

The holiday season is right around the corner, which means it’s time to start planning ahead! Last year, Black Friday online sales were up by more than 18 percent from 2012. Keep reading for three ways to target holiday shoppers.

Offer Seasonal Specials

Highlight services that clients either purchase as a gift or as holiday prep—blowouts, coloring, manis, teeth whitening, juice cleanses, and more. Packaged deals (like blowouts, massages, mani-pedis, or food delivery services) are a great option for clients shopping for holiday gifts.

Make House Calls

The holiday season is the perfect time to offer your services as house calls. Clients will love the convenience of getting ready for parties and events at their homes or offices. Consider offering services like blowouts, mani-pedis, tanning, and lash extensions as a “party” package so clients can get ready with their friends—it’s a great way to introduce potential clients to your business!

Boost Your Advertising

Lifebooker’s advertising options can help you reach a broader audience. You can:

  • Run a Lifebooker Loot to reach new clients and encourage regulars to try something new. Clients can purchase for themselves or as a gift for a friend.
  • Send an exclusive email featuring your Loot to Lifebooker members.
  • Promote your Loot deal on banners across the Lifebooker site.
  • Promote your Loot deal on Lifebooker’s social media accounts and blog.

To learn more about Lifebooker’s advertising options starting at just $150, contact us at bizhelp@lifebooker.com or 800-401-9258 (press 2).

5 Ways to Build Brand Loyalty

5 Ways to Build Brand Loyalty

Nearly 70 percent of consumers report putting trust in a business’ website and online opinions about the business. Keep reading to learn how interacting with clients in creative ways online can build loyalty to your brand and help spread the word about your business.

Show your appreciation

  • Greet repeat clients warmly, making a point to remember past conversations
  • Offer a complimentary add-on service
  • Give clients products or samples to try based on your recommendation
  • Consider giving one client an over-the-top experience—see how the word-of-mouth feedback spreads
  • Treat clients to an extra discount at checkout (just because!)
  • Connect with clients on their birthday and offer a special discount

Send emails

  • Show off your expert knowledge with content related to your industry
  • Invite clients to special events
  • Have a contest for gift certificates and free services or products
  • Feature your special promotions or deals

Click here to find out more about building email content!

Follow up

  • Send a follow-up email after an appointment to get feedback and connect with clients
  • Include aftercare instructions or tips for maintenance
  • Include a link to write a review or let them know you are open to feedback

Interact on social media

  • Show your business’ brand and personality
  • Include seasonal trends
  • Show off your work, and ask clients to do the same
  • Hold contests and promote your events

Use your website

  • Make sure it is easy to use, has valuable content, and matches your brand
  • Give clients background about your business and your experience
  • Show off your work and testimonials from happy clients
  • Give clients a way to message you or leave a review through your site

Email bizhelp@lifebooker.com, or call 800-401-9258 (press 2) to learn more about how Lifebooker can help grow your business.

Why Fall is the Best Time to Get Laser Hair Removal

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In laser hair removal, as in life, planning is key. While you might be living in leggings now, it’s actually the perfect time to plan your hairless world takeover come spring and summer 2015. Here’s why:

1. You’ll be hair-free just in time for sundress season. It normally takes six sessions—spaced four to six weeks apart—to get maximum results and hair loss. Start now and you won’t have to stink up your spring break hotel room with Nair again.

2. Get your sessions in before you start baring skin again—tanning can interfere with the absorption of laser light, so you’ll want to stay covered in between appointments. Book your first session now and you’ll be considerably more fuzz-free in about six months…just in time to start hitting the beach sans razor burn. Hallelujah!

3. You can cut down on shaving. Booty short and tank top season has come to an end and now you’re all about new fall jeans, new fall sweaters, new fall any excuse to skip shaving. Lucky for you, you only need to be freshly shaved for your appointment (so that the laser can easy find the hair root)—no prickly two-day growth! Perfect excuse to shave the morning of your appointments, before a date, and never again all season. Plus, you’ll get noticeable smoother after each session, shedding your fuzz like a beautiful butterfly emerging from your hirsute cocoon.

Fly, hairless butterfly, fly! Snag up to an extra 20% off laser hair removal in New York, Los Angeles, San Francisco, and Chicago.

5 Ways to Get More Online Reviews

An important part of of your online reputation and brand, reviews help clients decide whether or not to visit a new business. So how do you collect more reviews from the clients that know and love you? Keep reading to learn more.

  • Ask your loyal customers to write a review

Honesty goes a long way. Clients don’t want to read fluff reviews or a fake review that could have been written by the business. So ask clients who have been to your business a number of times to offer insight—they’re more likely to be able to speak to interactions with different members of your staff and may have tried a larger variety of services.

  • Send follow-up emails to your clients

Send an email to clients thanking them for their visit, including any upkeep instructions as well as a way to review their experience. The easier you make it for clients to review you, the more likely they will be to do it.

  • Add a link on your website

Make sure your website makes it easy for clients to find a way to review you. You can even highlight some of your best reviews on your site.

  • Ask clients to fill out comment cards

Not everyone likes to go online to write reviews. Provide those clients with a physical comment card to fill out after their appointment. Make sure to ask if you can use their review for your marketing materials (online or printed).

  • Respond to reviews

Make sure you’re addressing customer complaints as well as praise—your response to online reviews helps advertise your customer service to potential clients that may be reading and encourages others to leave reviews too. Click here for our tips for responding to positive and negative reviews.

Did you know? Lifebooker can respond to reviews for you! Click here, email bizhelp@lifebooker.com, or call 800-401-9258 (press 2) to learn more.