What Does Your Online Presence Say About You?

What Does Your Online Presence Say About You?

Clients have many options when it comes to health, beauty, and fitness businesses—and they start their research online. From mobile searches to reviews, it’s important to make sure your business has a strong online presence. Keeping reading for three ways to make sure you look your best online.

Online reviews

88 percent of customers say they’ve read reviews to determine the quality of a local business. Reviews make it easy for businesses to build trust with potential clients and show off some of what they offer. They even help your SEO, so make sure you have Yelp and Google+ pages for your business. You can also collect reviews on Lifebooker—we ask only clients who have honored their appointments to leave a review, so Lifebooker reviews are from your own real customers who have visited your business.

Mobile presence

The use of mobile devices are on the rise—91 percent of U.S. adults own a mobile phone, and 61 percent of those are smartphones—so making sure your website is compatible is key. Mobile users act when they search—70 percent of mobile searches lead to online action within an hour. And mobile users that find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop.” Grow your mobile presence by getting featured on Lifebooker. Lifebooker’s traditional advertising plan includes your own promotion, banners across the site and dedicated emails—all accessible on our mobile site. Email bizhelp@lifebooker.com or call 800-401-9258 (press 2) to learn more.

Tell your marketing story

Know your business and figure out what stands out about your business—for example, do you use organic products? Is your workout program tailored to individuals, or do you have a beginner course? What are your specialities in your field? If you’re not sure what to highlight, take a look at the market for opportunities where you business can stand out. Feature what makes your business unique on your website, listing sites, review sites, and social media posts


3 Ways to Build Your Online Brand

From your logo to your interaction with clients, it’s important that your branding carries over from in-person to online. Keep reading for three ways to represent your vision and mission in a consistent way.

1. Ensure that your website is in line with your brand

Make sure your website is clean and easy to navigate both on a computer and on a mobile phone. Use it to give clients a taste of our brand—include things like your logo, photos of your space or yourself, unique information about your business, and your experience in your industry.

Did you know? When you use Lifebooker’s sleek and user-friendly Powered by Lifebooker page as your website, we help you with branding (including retouching your photos or providing you with professional photos).

2. Interact with clients through social media

Stay on brand with seasonal trends and industry news, showing your clients that you’re an expert in your industry. Add photos of your work and encourage your clients to do the same. And make sure you’re including links to your social media platforms on your website so clients can find you on Twitter, Facebook, and more.

Click here to learn more ways to build your social media following!

3. Use local listings to your advantage

Local listing sites are a great way for clients to find your business and interact with your brand. Make sure your business info—including your address, photos, and logo—are accurate, consistent, and easy to find across the web.

Did you know? Lifebooker makes it easy to have accurate info across the web by publishing your info to 60+ partner sites like Yelp, Google+, and more.

Want to learn more about how Lifebooker can help build your brand? Click here, email bizhelp@lifebooker.com, or call 800-401-9258 (press 2).