How to Make Valentine’s Day Count for Your Business

How to Make Valentine’s Day Count for Your Business

Valentine’s Day is a great time to promote your business to new and existing customers. From date night prep to thoughtful gift ideas, keep reading to learn how to boost business during the holiday.

Set up a variety of promotions

Target different groups and add a special twist to your most popular services for the holiday. Focus on prep services like hair, waxing, nails, and makeup, or appeal to couples and friends with relaxing options like spa days—you can even include themed ingredients or add an extra treat like strawberries and champagne. Promote gift options like packages, class packs, and gift cards—and include an extra Valentine’s Day treat or special service as an add-on.

Reach out to your existing clients

Once you set up all your Valentine’s Day specials, it’s time to spread the word. Make sure your loyal client base is aware by sending a promotional email and posting on your social media pages (link to your booking page). Use the holiday boost to promote your VIP and friend referral programs.


Target new clients

Spread the word about your business on Lifebooker through flat-rate advertising. Lifebooker’s traditional advertising options can help build exposure for your brand. Promote your brand to Lifebooker’s members with site and email banner ads featuring your logo, tagline, special offers, and more. Email or call 800-401-9258 (press 2) to learn more. Plus, opt to have your services listed to clients looking for beauty, health and fitness appointments. You can choose to offer online booking or allow clients to message your business to find out more.


Planning Ahead for 2015: How to Market Your Business in the New Year

With 2015 just around the corner, it’s time to look back at the past year and plan ahead for the new year. Take some time to look at your books—evaluate how your 2014 plan compared to the year. Check in on what clients had to say by going through your reviews on Lifebooker and Yelp from the past year.

Then, put together your plan for 2015—and don’t rely on making decisions on the fly. Instead, create a goal for the new year and plan out how you’re going to market your business across different channels in order to support that goal.

Here are three channels to consider:

Social media
Social media platforms like Facebook and Twitter are a great way to reach clients. Create a posting schedule for your social media accounts as well as a plan for the kind of content you’ll post. Need ideas? Click here for tips on using social media to engage with your clients.

Your website
Keep your site simple and easy to navigate—your important info (address, phone number, services, photos of your space, etc) should be clearly stated and easy to find. Make sure your website works on mobile so clients can find you on the go.

Spreading your brand name across the web is a great way to have clients find you. Use your marketing dollars wisely to get clients in the door—then wow them with your services to create repeat business. Lifebooker’s traditional advertising options can help build exposure for your brand. Promote your brand to Lifebooker’s members with site and email banner ads featuring your logo, tagline, special offers, and more. Email or call 800-401-9258 (press 2) to learn more.

Hit Your 2014 Business Goals!

December is a great time to make sure you’re hitting your goals for the year and to set yourself up for success in the new year. Start checking in on your 2014 business goals daily or weekly, and keep reading for three easy ways to finish the year on a strong note.

Advertise on Lifebooker
With nearly 42 percent of shoppers’ budgets spent online this holiday season, Lifebooker’s traditional advertising options can help build exposure for your brand. Promote your brand to Lifebooker’s members with site and email banner ads featuring your logo, tagline, special offers, and more. Consider advertising services that clients can either gift or redeem with a friend.

To learn more about Lifebooker’s advertising options, contact us at or 800-401-9258 (press 2).

Offer holiday packages and gift cards
January can be a slower month, so make sure you stay busy and build a loyal customer base by offering holiday specials. Gift cards and certificates are a great way to give clients flexibility—62 percent of shoppers said they would like to receive a gift card, making them the most requested gift item eight years in a row. Offer the option to purchase a value or a service as a gift. Have options at different price points, and make the special easy to find on your website, social media profiles, emails, and at your location.

Send emails to clients
Over a third of consumers say they utilize retailers’ emails to keep track of deals, and over a quarter search online for specials. Make sure your business isn’t missing out, and stay front and center with our email marketing tips.

Expand Your Book of Business This Holiday Season

Expand Your Book of Business This Holiday Season

‘Tis the season to grow your business! Shoppers will spend an average of $126 on gifts for themselves during the holidays—help them splurge and build your book of business with these tips for creating a great experience for clients.

Focus on great customer service

Clients want to use their beauty, health, and fitness time to de-stress during the holiday season. Ensure that you’re being accommodating of their needs, offering friendly service, and creating a stress-free environment during their appointment. Provide a great experience that creates word of mouth and encourages clients to come back.

Offer your expertise

Let clients know about seasonal treatments and packages geared toward the holiday season, and offer products and treatment add-ons as upsells.

Accommodate clients’ busy schedules

Consider offering extended hours during the holiday season—stay open later on popular days (Thursday, Friday, Saturday) or open on a day of the week you’re normally close. Look to your past history to determine which days to stay open or to have more staff on hand. And make sure clients know about your extended hours—update your website, announce it on social media, and update your hours on listing sites like Yelp.

Offer the convenience of in-home services

Don’t turn away potential walk-in clients during busy hours—offer in-home blowouts, mani-pedis, and other popular holiday services. You’ll stand out from other businesses and provide the ultimate convenience to your clients. It’s also a great way to meet potential new clients by booking at-home beauty parties for groups.

To learn more about offering in-home services, contact us at or 800-401-9258 (press 2).



3 Ways to Boost Business During the Holidays

3 Ways to Boost Business During the Holidays

The holiday season is right around the corner, which means it’s time to start planning ahead! Last year, Black Friday online sales were up by more than 18 percent from 2012. Keep reading for three ways to target holiday shoppers.

Offer Seasonal Specials

Highlight services that clients either purchase as a gift or as holiday prep—blowouts, coloring, manis, teeth whitening, juice cleanses, and more. Packaged deals (like blowouts, massages, mani-pedis, or food delivery services) are a great option for clients shopping for holiday gifts.

Make House Calls

The holiday season is the perfect time to offer your services as house calls. Clients will love the convenience of getting ready for parties and events at their homes or offices. Consider offering services like blowouts, mani-pedis, tanning, and lash extensions as a “party” package so clients can get ready with their friends—it’s a great way to introduce potential clients to your business!

Boost Your Advertising

Lifebooker’s advertising options can help you reach a broader audience. You can:

  • Run a Lifebooker Loot to reach new clients and encourage regulars to try something new. Clients can purchase for themselves or as a gift for a friend.
  • Send an exclusive email featuring your Loot to Lifebooker members.
  • Promote your Loot deal on banners across the Lifebooker site.
  • Promote your Loot deal on Lifebooker’s social media accounts and blog.

To learn more about Lifebooker’s advertising options starting at just $150, contact us at or 800-401-9258 (press 2).

8 Signs You Need a Thanksgiving Detox


You ate your way through Thanksgiving and now it’s time to detox! A massage to work out the kinks in your turkey shoulder. A juice cleanse to get you back into your pre-gravy jeans. Boot camp to train for aggressive Christmas ham scarfing. Basically, it’s a whole-body reboot. WHO was found on the kitchen floor Friday morning, mumbling sweet nothings to the pumpkin pie? NOT YOU!

Think you may need a holiday detox? Here are the signs:

  1. Your family sat you at the kids table… again. Joke’s on them because you told your nieces and nephews that sweet potatoes are a vegetable and ate the entire casserole yourself.
  2. You signed up for a Turkey Trot 5k on Black Friday. Brought your own turkey.
  3. You’re wondering if your face is supposed to smell like gravy? Asking for a friend.
  4. A stranger congratulated you on your food baby and asked when you were due. You ain’t even mad.
  5. You named your food baby Curtis.
  6. You’re still hurting from the annual family drinking contest. Pfft, it could barely be called a contest.
  7. You recently learned that even stretchy pants have limits. RIP American Apparel leggings.
  8. You suffer from PTSD, which stands for Post-Thanksgiving Stress DisorWHAT THE HELL WHO ATE THE LEFTOVER MASHED POTATOES? (It was you.)

Sound familiar? Pretend all that turkey, stuffing, and gravy (oh god the gravy) never happened. Detox and destress with deals on massages, fat-burners, workout classes, and more.