3 Ways to Beat the Winter Blues

Winter can be a slower season for the beauty, health and fitness industries—but it’s easy to warm things up. Keep reading for tips on spreading the word about your business, reminding clients to book appointments, and setting up specials.

Feature your business on Lifebooker’s Marketplace

Lifebooker is a discovery marketplace specializing in beauty, health, and fitness. We provide hundreds of thousands of members with a variety of geo-targeted businesses to choose from and a platform to book desired services in real time. Attract new business by making sure your business is listed—clients will be able to find you by searching availability, location, available services, and more.

Want even more brand exposure? Get featured across the site with Lifebooker’s traditional flat-rate advertising options. Promote your brand to Lifebooker’s members with site and email banner ads featuring your logo, tagline, special offers, and more—you can even get a dedicated email sent to Lifebooker members about your brand. Email bizhelp@lifebooker.com or call 800-401-9258 (press 2) to learn more.

Set up winter promotions

Get clients out of the house in your door—promote a VIP program, hold special events or workshops,  or create special promotions like two-for-one services with a friend. And remind your current clients to keep up with their routines with personalized email reminders and by having them book at the end of their appointment for their follow-up.

Start thinking ahead for spring

Use your downtime to plan ahead for your busy season. Figure out how to achieve your goals—does it include education for yourself and your staff, or updating your website? Set deadlines, check your goals, and remind your team to keep yourself accountable.

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3 Marketing Trends You’ll See in 2015

3 Marketing Trends You’ll See in 2015

Happy 2015 from Lifebooker! Start it on a high note by planning how you’ll use the year’s marketing trends to grow your business.

Online Ads

Online advertising is expected to rise by 10 percent in 2015. Lifebooker’s traditional advertising options can help build exposure for your brand. Promote your brand to Lifebooker’s members with site and email banner ads featuring your logo, tagline, special offers, and more. Email bizhelp@lifebooker.com or call 800-401-9258 (press 2) to learn more.

Personalized Marketing

Companies offering personalized content increased their number of sales, lowered costs of operation, prompted users to spend more time on their websites, and promoted customer satisfaction. Target your customers on a more personal level, tailoring your promotions:

  • Loyal customers: Make sure your loyal customers feel taken care of. Offer a discount for friend referrals or a VIP program.
  • New customers: Consider offering packages or specials to turn new customers into repeat customers.
  • Less active customers: Remind clients about yours business. Send them select promotions

Build your own content

Show customers that you’re an expert in your field by creating content to promote your brand. Reach your audience through photos and videos on blog posts and social media—short video content will be big this year. With Facebook changing how the News Feed works, place your focus more on stories and less on promotional content. Create content that your audience will find valuable so they’ll share and engage with it.

Planning Ahead for 2015: How to Market Your Business in the New Year

With 2015 just around the corner, it’s time to look back at the past year and plan ahead for the new year. Take some time to look at your books—evaluate how your 2014 plan compared to the year. Check in on what clients had to say by going through your reviews on Lifebooker and Yelp from the past year.

Then, put together your plan for 2015—and don’t rely on making decisions on the fly. Instead, create a goal for the new year and plan out how you’re going to market your business across different channels in order to support that goal.

Here are three channels to consider:

Social media
Social media platforms like Facebook and Twitter are a great way to reach clients. Create a posting schedule for your social media accounts as well as a plan for the kind of content you’ll post. Need ideas? Click here for tips on using social media to engage with your clients.

Your website
Keep your site simple and easy to navigate—your important info (address, phone number, services, photos of your space, etc) should be clearly stated and easy to find. Make sure your website works on mobile so clients can find you on the go.

Advertising
Spreading your brand name across the web is a great way to have clients find you. Use your marketing dollars wisely to get clients in the door—then wow them with your services to create repeat business. Lifebooker’s traditional advertising options can help build exposure for your brand. Promote your brand to Lifebooker’s members with site and email banner ads featuring your logo, tagline, special offers, and more. Email bizhelp@lifebooker.com or call 800-401-9258 (press 2) to learn more.

How to Use Email Marketing Effectively

Email marketing is an great way to build a relationship with clients and remain fresh in their minds. Keep reading for tips on how to use it to interact with clients and increase transactions.

1. Collect Client Info

Build an email list by making sure to collect client info at appointments. Keep a document of client names, email addresses, and other relevant information.

2. Decide on Your Content

Pick the best content for your client base. Some options are:

  • Special promotional prices: Set a higher discount to attract more clients
  • Fill slow hours: Discount specific times or days
  • Announcements and informative updates: Inform clients of news, create informative content about your services, invite clients to a special event, or promote a contest

3. Create Your Content

  • Keep your content short and the point—only include relevant info
  • Use keywords to highlight the point of your email
  • Be consistent with word choice—always refer to the service by the same name
  • Have a call to action. Use words and phrases like “book,” purchase,” or “click here to learn more”

Did you know? When you send your emails through Lifebooker, you can choose from a number of effective email templates in the Lifebooker system.

4. Write a Subject Line

  • Keep it short—45 characters or six to ten words is ideal for a subject line because it’s short enough to show up in full when read on a mobile device
  • Call out something interesting, like a special promotion, contest, or limited-time offer
  • Make it personal. Use the word “you” to target the client
  • Include a call to action or incentive to open the email (for examples, the first ten people to respond get something special at their next appointment)

Did you know? With Lifebooker, you can choose a subject line that is tested and proven to have positive results.

Want to learn more about sending emails through Lifebooker? Click here, email bizhelp@lifebooker.com, or call 800-401-9258 (press 2) to learn how Lifebooker can help.