3 Ways to Beat the Winter Blues

Winter can be a slower season for the beauty, health and fitness industries—but it’s easy to warm things up. Keep reading for tips on spreading the word about your business, reminding clients to book appointments, and setting up specials.

Feature your business on Lifebooker’s Marketplace

Lifebooker is a discovery marketplace specializing in beauty, health, and fitness. We provide hundreds of thousands of members with a variety of geo-targeted businesses to choose from and a platform to book desired services in real time. Attract new business by making sure your business is listed—clients will be able to find you by searching availability, location, available services, and more.

Want even more brand exposure? Get featured across the site with Lifebooker’s traditional flat-rate advertising options. Promote your brand to Lifebooker’s members with site and email banner ads featuring your logo, tagline, special offers, and more—you can even get a dedicated email sent to Lifebooker members about your brand. Email bizhelp@lifebooker.com or call 800-401-9258 (press 2) to learn more.

Set up winter promotions

Get clients out of the house in your door—promote a VIP program, hold special events or workshops,  or create special promotions like two-for-one services with a friend. And remind your current clients to keep up with their routines with personalized email reminders and by having them book at the end of their appointment for their follow-up.

Start thinking ahead for spring

Use your downtime to plan ahead for your busy season. Figure out how to achieve your goals—does it include education for yourself and your staff, or updating your website? Set deadlines, check your goals, and remind your team to keep yourself accountable.

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How to Make Valentine’s Day Count for Your Business

How to Make Valentine’s Day Count for Your Business

Valentine’s Day is a great time to promote your business to new and existing customers. From date night prep to thoughtful gift ideas, keep reading to learn how to boost business during the holiday.

Set up a variety of promotions

Target different groups and add a special twist to your most popular services for the holiday. Focus on prep services like hair, waxing, nails, and makeup, or appeal to couples and friends with relaxing options like spa days—you can even include themed ingredients or add an extra treat like strawberries and champagne. Promote gift options like packages, class packs, and gift cards—and include an extra Valentine’s Day treat or special service as an add-on.


Reach out to your existing clients

Once you set up all your Valentine’s Day specials, it’s time to spread the word. Make sure your loyal client base is aware by sending a promotional email and posting on your social media pages (link to your booking page). Use the holiday boost to promote your VIP and friend referral programs.

 

Target new clients

Spread the word about your business on Lifebooker through flat-rate advertising. Lifebooker’s traditional advertising options can help build exposure for your brand. Promote your brand to Lifebooker’s members with site and email banner ads featuring your logo, tagline, special offers, and more. Email bizhelp@lifebooker.com or call 800-401-9258 (press 2) to learn more. Plus, opt to have your services listed to clients looking for beauty, health and fitness appointments. You can choose to offer online booking or allow clients to message your business to find out more.