3 Ways to Beat the Winter Blues

Winter can be a slower season for the beauty, health and fitness industries—but it’s easy to warm things up. Keep reading for tips on spreading the word about your business, reminding clients to book appointments, and setting up specials.

Feature your business on Lifebooker’s Marketplace

Lifebooker is a discovery marketplace specializing in beauty, health, and fitness. We provide hundreds of thousands of members with a variety of geo-targeted businesses to choose from and a platform to book desired services in real time. Attract new business by making sure your business is listed—clients will be able to find you by searching availability, location, available services, and more.

Want even more brand exposure? Get featured across the site with Lifebooker’s traditional flat-rate advertising options. Promote your brand to Lifebooker’s members with site and email banner ads featuring your logo, tagline, special offers, and more—you can even get a dedicated email sent to Lifebooker members about your brand. Email bizhelp@lifebooker.com or call 800-401-9258 (press 2) to learn more.

Set up winter promotions

Get clients out of the house in your door—promote a VIP program, hold special events or workshops,  or create special promotions like two-for-one services with a friend. And remind your current clients to keep up with their routines with personalized email reminders and by having them book at the end of their appointment for their follow-up.

Start thinking ahead for spring

Use your downtime to plan ahead for your busy season. Figure out how to achieve your goals—does it include education for yourself and your staff, or updating your website? Set deadlines, check your goals, and remind your team to keep yourself accountable.